I plan your next step.
I deliver your plan through TrainingPeaks: fortnightly on Bronze, or weekly on Silver and Gold. Your starting point and goal guide the work.
Your ambition. My commitment.
DALE THOMAS LAMBRICK / ENDURANCE COACH
I’ll help you reach the start line prepared.
And give you a plan with the finish in mind.
01 / THE STANDARD
Your training deserves
more than a template.
I don’t coach a category of athlete.
I coach the person in front of me.
Your starting point. Your commitments. The event that matters to you. That’s where I begin. I’ll build your training around the athlete you are today and the one you’re working to become.
Whether you’re entering your first event or returning with a bigger ambition, I’ll bring the same care to your plan. You bring the commitment. I’ll bring mine.
HOW I COACH YOU / WEEK TO WEEK
I review your training.
Silver includes a weekly review of your sessions. Gold builds on that with detailed session feedback. Bronze gives you structure with minimal interaction.
I adjust as you develop.
On Silver and Gold, I adjust your training around feedback, progress and the demands of your life. Training tests help guide the work ahead.
To get somethingyou never had,you have to gosomewhereyou’ve never been.
02 / THE DETAIL BEHIND THE PROGRESS
A week of training.
A plan with intent.
On Silver and Gold, I deliver your weekly plan through TrainingPeaks every Sunday. Bronze gives you a fortnightly plan.
Silver includes weekly session reviews, feedback-based adjustments and messaging support. Gold adds detailed session feedback and unlimited messaging, with race strategy and taper planning. Your level of support matches your chosen package.
Explore my coaching ↗TRAININGPEAKS / CALENDARVIEW FULL SIZE ↗
TrainingPeaks calendar — official product example. I’ll build your own training plan around your level and your goal.
Source: TrainingPeaks coaching guide ↗SWIPE TO EXPLORE / TAP TO VIEW FULL SIZE03 / YOUR DISCIPLINE
Where do you
want to go?
I coach beginners and experienced athletes.
We start where you are. We work towards your goal.
CHOOSE YOUR DISCIPLINE
MY STRONGEST DISCIPLINE. MY FIRST PASSION.01 / CYCLINGFind your
Find your
next gear.
The bike is where my passion runs deepest, especially when the road climbs. I’ll help you bring structure to your riding, develop your endurance and train with a clear goal in sight.
- I plan your indoor and outdoor training
- I help with Garmin and Wattbike setup
- I build your training programme around you
A LOVE OF THE CLIMB
There’s something
about the way up.
I’m a hill climber at heart. I love the focus, the effort and the feeling of earning the view. It’s a passion I bring to the way I ride and the way I coach.
Tell me what you’re working towards ↗
DALE THOMAS LAMBRICKYOUR ENDURANCE COACH / SWANSEA
04 / MEET YOUR COACH
I know what
commitment takes.
I’ve stood on those start lines.
I know what they ask of you.
I’m Dale Thomas Lambrick, an IRONMAN-approved coach. I’ve completed multiple IRONMAN events, including Lanzarote and Wales. I know the preparation, discipline and belief that go into an endurance goal.
Cycling is my strongest discipline and my first passion, with a particular love of hill climbing. I also coach triathlon and running, bringing the same considered approach to beginners and experienced athletes.
I’m determined, driven and invested in the work. When you commit to your goal, I’ll meet that commitment with a plan designed for you. My aim is to help you reach your start line prepared, and approach the finish with confidence.
DTL / ATHLETE REVIEWS
Coaching, from
the athlete’s side.
Sample reviews for this website concept. These are layout examples, not real client feedback. Named people have not supplied or endorsed these sample quotes; five names are fictional placeholders.
★★★★★SAMPLE REVIEW
A clear place to start.
“I was new to structured training and didn’t know where to begin. Having a plan built around my starting point made the whole process feel much less daunting.”
Sample text · not supplied by Julian Poole
★★★★★SAMPLE REVIEW
Purpose behind the miles.
“The difference is knowing why I’m doing each session. My riding feels more focused because the work connects to the goal I’m working towards.”
Sample text · not supplied by Andrew Wedlake
★★★★★SAMPLE REVIEW
Training that fits real life.
“I wanted structure without pretending I had endless time to train. A plan that takes work and family into account makes the commitment feel manageable.”
Sample text · not supplied by Carl McClarnan
★★★★★SAMPLE REVIEW
Sunday sets me up.
“Seeing the next week laid out on Sunday gives me direction. I can look ahead, organise my time and start Monday knowing what I’m working on.”
Sample text · not supplied by Dai Allan
★★★★★SAMPLE REVIEW
The tech finally makes sense.
“Getting help with the training setup took away a lot of frustration. I can concentrate on doing the sessions rather than worrying about the technology.”
Sample text · not supplied by Huw Jenkins
★★★★★SAMPLE REVIEW
My goal feels personal.
“I wanted a coach who saw my ambition as my ambition. The personal approach makes me feel that the plan has been considered for me.”
Fictional name and sample review text
★★★★★SAMPLE REVIEW
More confidence on the way up.
“I love riding but used to lose confidence when the road climbed. Having a focus for my training gives me something constructive to work towards.”
Fictional name and sample review text
★★★★★SAMPLE REVIEW
A reason to stay consistent.
“I respond well to having a clear plan and someone invested in the process. It gives my training direction when motivation on its own isn’t enough.”
Fictional name and sample review text
★★★★★SAMPLE REVIEW
The endurance support I wanted.
“I wanted help with the running and aerobic side of my preparation. Keeping that focus clear helps me understand how it fits alongside my other training.”
Fictional name and sample review text
★★★★★SAMPLE REVIEW
A journey I can commit to.
“For me, it’s about reaching the start line feeling prepared. Having a coach and a plan brings a sense of purpose to the weeks leading up to the event.”
Fictional name and sample review text
SWIPE TO EXPLORE THE REVIEWS
A WORD FROM YOUR COACH
Your ambition.
Let’s talk about it.
Let me introduce myself and explain how I approach your training.
05 / YOUR INVESTMENT
Choose your
level of coaching.
I offer three monthly coaching levels.
Let’s find the right fit for your ambition.
£100 ONE-OFF SETUPMONTHLY COACHINGCANCEL ANYTIME
COACHING / 01
Bronze Coaching
Structure, with minimal interaction.
£50/ month
+ £100 one-off setup fee
What’s included
- Fortnightly triathlon training plan: swim, bike and run
- Plan delivered through TrainingPeaks
- General race preparation guidance
For self-motivated athletes who want a clear plan to follow.
COACHING / 02
Silver Coaching
Guidance and feedback as you train.
£60/ month
+ £100 one-off setup fee
What’s included
Everything in Bronze, with a personalised weekly plan instead of a fortnightly plan, plus:
- Personalised weekly training plan
- Adjustments based on your training feedback
- Weekly review of sessions
- Messaging support
- Race pacing guidance
- Strength and mobility suggestions
- Training adjustments around work and life
For athletes who want regular guidance, feedback and support.
COACHING / 03
Gold Coaching
My most comprehensive coaching support.
£70/ month
+ £100 one-off setup fee
What’s included
Everything in Silver, upgraded with:
- Fully personalised training updated weekly
- Detailed feedback on sessions
- Unlimited messaging support
- Race strategy and taper planning
For athletes who want maximum support and a focus on race performance.
Silver includes Bronze’s benefits with a weekly plan and additional support. Gold includes everything in Silver with more detailed feedback and unlimited messaging. Every package has a £100 one-off setup fee. Cancel anytime, with no minimum commitment.
I want you to stay because you value the coaching and the progress we’re working towards — not because you’re tied to a contract.
DTL / RACE KIT
RACE IN DTL. I’VE GOT YOU COVERED.
Let the effort
do the talking.
Understated by design.
Performance at the heart.
I believe your effort should make the statement. DTL kit keeps the design quiet: subtle branding, considered detail and a mountain-inspired fade that feels part of the journey.
For me, well-built race kit should keep the focus where it belongs — on your performance. A clean look. A clear purpose. Kit that speaks for itself.
TEAL & BURGUNDYSIX DESIGNS / ONE COLLECTION
Explore all six suits ↗06 / THE SUPPORT AROUND YOU
Focus on the work.
I’ll help with the rest.
Training is enough to think about. I can help you get your technology working and connect you with the right specialist support.
I’ll get your tech set up.
Garmin and Wattbike setup needn’t stand between you and your training. If tech isn’t your thing, I can help.
I’ll keep your training personal.
I build your training programme around your goals, experience and the time you have available.
I’ll connect you with specialists.
I can arrange sweat tests, bike fits and more through my contacts. We’ll discuss these separate services and their costs first.
07 / BEFORE WE BEGIN
A little clarity.
Before you commit.
Do I need to be fit already?+
No. I coach beginners through to experienced athletes. I’ll start with your current level and build your plan around where you want to go.
How does my training plan work?+
Bronze includes a fortnightly triathlon plan through TrainingPeaks and general race preparation guidance. Silver includes a personalised weekly plan, weekly session reviews and feedback-based adjustments. Gold includes everything in Silver, with detailed session feedback, unlimited messaging, and race strategy and taper planning.
Which coaching package should I choose?+
Choose Bronze at £50 per month for structure with minimal interaction, Silver at £60 for weekly plans and regular feedback, or Gold at £70 for my most comprehensive support. Silver includes Bronze’s benefits and upgrades the plan to weekly; Gold includes everything in Silver. Every package has a £100 one-off setup fee.
Can I cancel my coaching?+
Yes. You can cancel at any time, with no minimum commitment. I want you to stay because the coaching is valuable to you.
Is the £100 setup fee charged every month?+
No. The £100 setup fee is paid once when you start. Your ongoing coaching is then £50, £60 or £70 per month, depending on your chosen level.
Can I focus on cycling or running?+
Yes. I coach cycling and running goals as well as triathlon. You don’t need to train for all three disciplines to work with me.
Can you help with HYROX?+
I coach the endurance side of HYROX preparation, focusing on running and aerobic fitness. Strength work and station technique sit outside my coaching focus.
Do I have to be based in Swansea?+
No. I deliver your plan through TrainingPeaks, so you can follow it remotely. My in-person one-to-one sessions take place in Swansea.
Are bike fits and sweat tests included?+
I can arrange these through specialist contacts. They are separate services, and I’ll discuss the provider, availability and cost with you first.
YOUR NEXT CHAPTER STARTS WITH A CONVERSATION.
You have a goal.
Let’s give it a plan.
Tell me where you are. Tell me where you want to go.
I’ll help you find your next step.